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Thursday, April 24, 2008

GLENMUIR’S NEW HI-COOL® SHIRTS
DELIVER PERFORMANCE AND COMFORT

Glenmuir’s new Hi-Cool ® men’s and ladies’ shirts offer golfers the best of both worlds - outstanding performance combined with exceptional comfort.
The Lanark-based company, one of Europe’s leading golf apparel brands, has introduced three new shirts to its Men’s Performance Series andfive to its Ladies’ Collection, all offering the soft-handle feel not found with all-synthetic fabrics such as polyester or nylon.
All are manufactured from soft, stylish and lightweight 70% cotton 30%polyester jersey and feature the renowned Hi-Cool ® Moisture ManagementSystem, which delivers extra stretch performance while drawing moisture away from the body to provide exceptional quick-drying properties.
With an athletic fit and modern design, the Hi-Cool® shirts signal Glenmuir’s intention to play a key role in the growth of the golfperformance wear market and provide customers with the very latest in sportsfabric technology.
Marketing Director, Andy Bough, said: “Research has shown us that increasing numbers of golfers are looking for modern clothing that will keep them cool on the course, allow freedom of movement and deliver outstanding performance.
“We have reacted to that with our largest-ever range of performance wear and we believe this has established us as a major player in that market. The reaction from retailers and golfers has been fantastic.”
The Men’s Hi-Cool ® Zip, Hi-Cool ® Mock and Hi-Cool ® Panel, with the prestigious Glenmuir 1891 logo embroidered on the right sleeve, are available for a suggested retail price of £33.50 each and come in sizes S-XXL.
The Hi-Cool ® Zip has contrast textured side and sleeve panels, a zip neck, and is available in three colours, light blue/white, black/citrus, andwhite/navy.
The Hi-Cool ® Mock features a mock collar and raglan sleeves, with contrast textured panels at the front underarm and has three colour schemes -white/light blue, citrus/black, and navy/white.
The Hi-Cool ® Panel has contrast textured panels to the side and over arm,with a concealed button neck and anti-curl collar. Light blue/white,black/citrus and navy/white versions are available.
The new Ladies’ Performance Shirts – Lilly, Megan, Izzy, Jane and Cara come in a shaped fit to maximise fabric performance and comfort.
The designs, in sizes XS-XL, include cool and contemporary colours with contrast panels and patterns and all feature the Glenmuir woven label on the left side seam.
Suggested retail price for Lilly and Megan is £34.65 each, while Izzy, Jane and Cara are £32.55 each.

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