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Tuesday, March 23, 2010

Michelle Wie does a deal with McDonald's

Michelle Wie has signed an endorsement deal with McDonald's, arguably the world's leading fast-food providers. An advertising campaign featuring Miss Wie will be launched next month in five languages.
Terms of the deal have not been disclosed but we are talking, as they say, mega-bucks.
Wie is one of the most popular players in women's golf, especially after the 20-year-old from Hawaii won her first LPGA Tour event last year in Mexico and was a big hit on her Solheim Cup debut. She spends part of her time as a student at Stanford University, California.
The commercial is to be available in two dialects of Chinese, English, Korean and Taglish. Wie also will take part in McDonald's promotions that focus on education.